After not being that active on my blog, I am very pleased to announce that I am graduated!

A few weeks ago I flew back to Amsterdam to presentate my dissertation. I went very well, better than my supervisor actually expected. Very quickly after being back in Barcelona I heard that I was graduated with an 8 for my graduating project about online marketing. The project was more focused on the technical aspect of online marketing (onsite SEO) but good enough for a Marketing study. One of the golden keys on universities nowadays to success is to use some old fashioned marketing models like the AIDA model, the Hierarchy of needs and some Porter stuff. Some of them are still useful though! Read the rest of this entry »